JOINT VENTURE CREATED TO REGENERATE BALFRON TOWER, United House

Balfron Tower Developments joint venture has been created between Poplar Housing and Regeneration Community Association (HARCA), United House Developments and Londonewcastle to regenerate Balfron Tower, Saint Leonard’s Road, Poplar, London.
Designed by Erno Goldfinger, and completed in 1967, Balfron Tower is a Grade II listed building, a landmark on the East London skyline, and is associated with the Brutalist Architecture movement of the 1960s.

The joint venture has appointed Studio Egret West as leading architects to realise its vision to give a new lease of life to one of East London’s most iconic architectural buildings and its surrounding public space. Ab Rogers Design has been appointed to work with Studio Egret West on the interior design. This team will be important guardians to preserve the historic architecture and future of the building as a continued part of London’s heritage and legacy and is dedicated to regenerating Balfron Tower’s 146 apartments in a manner that is in keeping with Goldfinger’s original vision for the space. Richard Coleman Citydesigner has been appointed as Heritage Consultant for the project.

Robert Soning, Chief Operating Officer, Londonewcastle, said: “Balfron Tower is an inspirational building with an incredible heritage. We look forward to working with Poplar HARCA and United House Developments as guardians of this important building to breathe new life into it, and help realise the vision that Erno Goldfinger had for it over half a century ago.”  

Neal Hunt, Director of Development, Poplar HARCA, said: “Londonewcastle and United House Developments were chosen by our regeneration panel of residents and development professionals for their vision for Balfron Tower and the immediate area.   Our joint venture partnership will completely reinvigorate Balfron Tower and enable millions of pounds to be invested back into our community and the wider Poplar area.  It is an incredibly exciting regeneration project which will impact on this area of east London for generations to come.” 

Rick de Blaby, Chief Executive, United House Developments, said: “Erno Goldfinger’s Balfron Tower indelibly changed the landscape of our urban skyline and the thinking behind housing in post-war Britain, providing homes which combined the highest design standards with a unique view of the capital. Balfron Tower is a modernist national treasure and our stewardship of this important restoration  will safeguard it for the future – and serve a catalyst to revitalise the local community.”  

Balfron Tower, Poplar, E14: An Architectural Icon in East London, Londonewcastle
Working in joint venture alongside United House Developments and Poplar Harca to breathe new life into Erno Goldfinger’s landmark residential building in East London with views of Canary Wharf, The City, River Thames, O2 and Olympic Village.

Regenerating a Grade II listed landmark
Completed in 1967, Balfron Tower is a landmark on the East London skyline and is associated with the Brutalist Architecture movement.

Studio Egret West has been appointed as architects to realise the vision to give a new lease of life to the building and its surroundings. Ab Rogers Design has been appointed to work with Studio Egret West on interiors.

This team will be guardians to preserve the future of the building as a continued part of London’s heritage and legacy and is dedicated to regenerating Balfron Tower’s 146 apartments in keeping with Goldfinger’s original vision.

JV to regenerate Balfron Tower, James Buckley 
Balfron Tower Developments, a joint venture between Poplar Housing and Regeneration Community Association (HARCA), United House Developments and Londonewcastle, has been created to regenerate Balfron Tower on Saint Leonard’s Road in Poplar.

Designed by Erno Goldfinger, and completed in 1967, Balfron Tower is a Grade II listed building, a landmark on the East London skyline, and is associated with the Brutalist Architecture movement of the 1960s.

The joint venture has appointed Studio Egret West as architects to realise its vision to give a new lease of life to the builidng. Ab Rogers Design has been appointed to work with Studio Egret West on the interior design.

This team will redevelop Balfron Tower’s 146 apartments in a manner that is in keeping with Goldfinger’s original vision for the space. Richard Coleman Citydesigner has been appointed as Heritage Consultant for the project.
Robert Soning, Chief Operating Officer, Londonewcastle, said: “Balfron Tower is an inspirational building with an incredible heritage. We look forward to working with Poplar HARCA and United House Developments as guardians of this important building to breathe new life into it, and help realise the vision that Erno Goldfinger had for it over half a century ago.”

Neal Hunt, Director of Development, Poplar HARCA, said: “Londonewcastle and United House Developments were chosen by our regeneration panel of residents and development professionals for their vision for Balfron Tower and the immediate area. Our joint venture partnership will completely reinvigorate Balfron Tower and enable millions of pounds to be invested back into our community and the wider Poplar area. It is an incredibly exciting regeneration project which will impact on this area of east London for generations to come.”

Rick de Blaby, Chief Executive, United House Developments, said: “Erno Goldfinger’s Balfron Tower indelibly changed the landscape of our urban skyline and the thinking behind housing in post-war Britain, providing homes which combined the highest design standards with a unique view of the capital. Balfron Tower is a modernist national treasure and our stewardship of this important restoration will safeguard it for the future – and serve a catalyst to revitalise the local community.”